Marketing Essay Example | Topics and Well Written Essays - 3000 words - 18

Marketing - Essay Examplestrategies need to be hypothecate or optimally oriented as part of marketing orientation, so that organisation can kitchen range maximum customers, entice them and importantly build long-term relationship, thereby retaining them.As the above mentioned country detail aspects need to be mainly analyzed in relation with the yield that is going to be launched, the products profile should fit with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to high life brands including luxury handbags. A luxury brand is a lifestyle concept that is mainly designed for an exclusive consumer base, steady while enticing a wider consumer base. Vickers and Renand (2003) observe that luxury goods are adapted versions of base products which are fabricate according to consumer needs and tastes, and there are three dimensions to these products, and it applies to luxury handbags as well. The three levels of luxury prod ucts are, first, the inaccessible luxury products, which are only or mainly for the elite or affluent, as the other classes depart find it difficult to buy it. Then, comes the intermediate luxury products, which for the professionals who are financially equipped to buy those products and thereby fulfil their desire to attain the status of the affluent. Finally, there are accessible luxury products for the middle class, which volition be set in a feasible price range. Prospective customers in each of these levels call for to be enticed through level-specific marketing strategies. So, on the whole it is necessary to grasp the consumer behaviour regarding particular products, along with other environmental forces.So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the large and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, base on which consumer and market oriented relationship market ing strategies can be formulated.The